Anjaana Anjaani Extends Its Reach

A movie about two strangers on an odyssey of discovery , down a path that is ridden with the exquisite pain and joy of falling in love, only they don’t realize it. A series of hilarious misadventures trace their bi coastal road journey as they go about fulfilling their last wishes.

That is what Anjaana Anjaani talks about, starring Ranbir Kapoor and Priyanka Chopra. The movie set to release on 1st October is all guns blazing trying to promote the film which has been the latest trend in the Bollywood industry. With visiting malls to coming on various reality shows, well Ranbir and Priyanka as a team is doing all sorts of things to promote the movie. Recently they were in a few fashion stores. But the big thing was when they actually were on a 3D social networking site which was something really out of the box.

They are in all these places and brands that you can imagine, even to promote their films with an insurance company. Several brands have tied up with the film Anjaana Anjaani to promote co-branded. While brands in hopes of a few kilometers through the association, the manufacturer will save a considerable sum of money that would otherwise be devoted to promoting the film. The rumor that they have spent about 4 RS crore promote their brands by associating with this film. None of these brands have been integrated into the history of cinema and does not appear as markers in the film.

“The film is about youngsters and the promotional activities and the brands wanted to tap the young audiences who would come out to watch the film,” said Pritie Jadhav, vice-president, branding and entertainment.

Brand experts say though film-branding is not the main medium for marketing brands (just two-three per cent of the ad budget of most big brands), it is cost-effective and a bonus. For producers, it is a win-win, as it helps to reduce publicity budgets a minimum of 15 per cent. However, brand owners are also waking up to the risks of in-film branding and opting for outside associations.

It also makes sense money wise, "he said. "If we had done in film marks the year would have cost us double what we paid. In India, the quality of in-film does not rank particularly high. And to ensure the promotion of co-branding as the stars hoping to get ad rates and reduce risk of visual too lax because it does not depend on the success or failure of the film, "said one of the areas under the brand Anjaana Anjaani.

The 3D social networking site with which Anjaana Anjaani has collaborated with has reached out to the younger generation in the virtual world, where people get to meet strangers (like the theme of Anjaana Anjaani) and then party in 3D characters in the virtual world. Well that is something which you call Thinking out of the box.

Do you want to know about the GoJiyo is one such a place to get more information about GoJiyo to click this link.

Possibly Related Posts:

• The Philippine Fiesta
• Lesser Known Wedding Superstitions in the Philippines
• Beautiful Chinese Girls [photo gallery]
• Dating in the Philippines and the term “It’s Complicated”
• Don’t be Shy : A Method Of Getting Dates That Women Can’t Resist